FAQ
Frequently Asked Questions about Internet Marketing and Web Development
Was: Best Practices for Keyword Density
No. Google has never published a target percentage, and there is no density figure that improves rankings. What matters is whether the page genuinely covers the topic and answers the query. Repeating a phrase to hit a number is keyword stuffing – explicitly listed in Google’s spam policies as a violation that can damage the page.
- Use the target phrase where it reads naturally, then stop counting.
- Cover related terms, entities and follow-up questions instead of repeating one phrase.
- Position beats frequency: title, H1, first paragraph, subheadings.
- Judge drafts by whether a customer would read them aloud without wincing.
Was: Best SEO Practices for Page Layouts
Layout decides what Google can actually find and how visitors behave once they arrive. Main content belongs in the rendered HTML, not behind clicks or heavy scripts. Google runs a documented page layout algorithm that targets pages where ads push content below the fold, and Cumulative Layout Shift – content jumping while it loads – is one of its Core Web Vitals metrics.
- Primary content above the fold and present in the rendered DOM.
- One H1, with H2/H3 in logical order.
- Reserve space for images, embeds and ads so nothing shifts on load.
- Internal links as real
<a href>elements, not JavaScript handlers.
Was: What is off page SEO link building? (kept – this is the definition slot)
Off-page SEO is everything that builds a site’s authority outside its own pages. Link building is the part focused on earning references from other websites. Google uses links both to discover pages and as one signal when assessing them. The target is editorial links from relevant, genuine sites – paid and exchanged links are prohibited by Google’s link spam policies.
- Digital PR and expert commentary in industry media.
- Contributed articles on sites your customers actually read.
- Listings in credible, moderated industry catalogues.
- Assets worth citing: original research, calculators, benchmark data.
Was: Social Media’s Role in SEO
Not directly. Google representatives have stated that social signals – likes, shares, follower counts – are not used as ranking factors, and most links from social platforms are nofollow. The effect is indirect but real: social puts content in front of people who can cite it, link to it, or search for your brand later. Treat it as distribution.
- Distribution reaches journalists, bloggers and partners who publish editorial links.
- Recognition drives branded search – a demand signal you own.
- Social profiles often rank for brand queries and take up SERP space.
- Comments show which topics deserve a deeper page on your site.
Was: How can I make a change to my application?
Yes, at any stage. Before work starts, reply to the confirmation email or message your manager — there’s no cost and no paperwork. Once a project is underway, send the change to your project manager: we assess the effect on scope, deadline and budget, then confirm it in writing. Nothing is re-billed until you approve the revised estimate.
- Before the intro call — reply to the confirmation email.
- During scoping — update the brief with your manager.
[confirm] - After kickoff — change request through your PM, with a revised estimate.
[confirm]
Was: What will happen when I’ve sent my application?
You receive a confirmation immediately, and a manager contacts you within one business day. [confirm] We ask about your goals, current site and target markets, run a preliminary analysis, and send a proposal with scope, timeline and price. There is no charge for this stage and no obligation to continue after you receive it.
- Confirmation of your request.
- Intro call, 20–30 minutes.
[confirm] - Preliminary analysis of the site and niche.
- Proposal with scope, timeline and budget.
- Contract, focus team assigned, kickoff.
Was: How Does Off Site SEO Work? — reframed to remove duplication with #3
We start from your market and the pages that generate revenue, then shortlist donor sites by topical relevance, verified organic traffic and audience overlap. Every candidate is reviewed manually for link-farm and paid-post patterns. Sites that exist only to sell links are rejected — Google’s link spam policies treat those links as a violation, and the risk sits with your domain.
- Relevance first: a weaker relevant site beats a strong irrelevant one.
- Traffic verified through independent data, not the site’s own claims.
- Direct outreach to editors instead of link marketplaces.
- Monthly report listing every placement, with live URLs.
Was: Why is SEO Link Building Important?
Because links are how Google finds pages and one of the signals it uses to assess them — both documented in Google’s own materials. In competitive niches, two comparable pages usually differ in one thing: the quality and relevance of the sites referencing them. Links also deliver direct referral traffic, which keeps working regardless of ranking movements.
- Discovery: deep and new pages get crawled sooner when something links to them.
- Context: surrounding text tells Google what the page is about.
- Referral traffic from an audience already interested in the topic.
- Visibility in your market, including outside search.
